Ahrefs Changelog: Running List of New Features

Here you’ll find a running list of the recently added product updates and launches at Ahrefs, in a super easy-to-digest text format. 

If you prefer video, you might want to head over to our product updates YouTube channel. Otherwise, the navigation on the left jumps you to a specific tool, and you can click in to see a screenshot of each feature in the Ahrefs UI. Read on!

The central hub for all your projects where you’ll see an overview of their growth, stagnation, or decline for key SEO metrics.

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(2023-09-23) Popular domain autosuggestions  > Type a keyword into the search bar to see suggestions for the top 5 domains with the most traffic. Before, we used to show only suggestions from your search history. Try now

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(2023-09-09) Portfolios > Group a list of URLs from up to 10 domains into a portfolio and see their aggregated metrics in most Site Explorer reports. Once saved, the portfolio will show up on your dashboard along with top-level metrics – just like Projects. Use it to track your top competitors, your clients’ portfolios of content, and lots more. More / Try now

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(2023-09-06) Competitor metrics > Click on “Show competitors” at the bottom of any project to expand the list of competitors added during project setup. The bolded metrics and deltas exceed the values of the main target. Try now

Analyze the organic search traffic and backlink profile of any website.

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(2023-12-15) Overview > New & lost referring domains chart > It works in both Competitors and Years modes and supports different granularities. Also new is a trend line which tells you if a target is gaining or losing links over time. Try Now

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(2023-11-21) “Best links” filter in 2.0 reports > This lets you filter for so-called “good” links. The filter is based on a predefined set of parameters, which by default includes referring domains that have a DR of at least 30, traffic of 500 or more, and so on, and is fully customizable. More / Try Now

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(2023-10-31) Top Organic competitors widget > This widget in Overview shows you the top 5 competitors of your target and how everyone matches up against each other in terms of organic traffic, organic traffic value, and number of pages. It’s like a handy, visual competitor gap analysis. More / Try Now

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(2023-10-10) Internal links reports > We’ve extracted and grouped our Internal links reports under a new standalone section in Site Explorer. Before, this data was a lot more hidden and spread out across other reports. More / Try now

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(2023-09-15) Top-level domain widget > In Overview, we’ve added a widget that shows you how your target’s referring domains and backlinks are distributed by top-level domains, or TLDs. Try now

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(2023-09-12) Page inspect tool > This tool shows you the change history of a page’s HTML code or plain text. Use it to compare changes made to a page at two points in time. More / Try now

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(2023-08-16) Columns setting in Organic and Paid keywords reports > Use the new Columns setting to customize your report and see only the data that’s important to you. Try now

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(2023-07-28) Opportunities report > See SEO opportunities that can help you improve your website traffic and rankings, from updating pages for low-hanging fruit keywords and finding unlinked brand mentions, all the way to fixing critical technical issues. More / Try now

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(2023-07-28) Nested tables in Paid pages report > These nested tables show you all paid keywords advertised for a landing page, as well as all ad copy variations. Try now

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(2023-07-26) Google + Ahrefs chart notes in Position history chart > We’ve added Google algorithm and Ahrefs update notes to the position history chart in both Site Explorer and Keywords Explorer. With this, you can cross-check whether or not they’ve affected your keyword rankings. Try now

Find great keyword ideas from our database of over 20.4 billion keywords.

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(2023-11-15) Generate seed keyword suggestions with AI > Choose a preset in the Ask AI field and type a seed keyword, or just type in your own prompt. More / Try now

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(2023-10-25) Improved search suggestions report > We’ve expanded our list of search suggestions to include keywords that aren’t indexed in our database, so you can easily discover emerging trends. More / Try now

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(2023-10-20) Keyword Difficulty trend graph > See Keyword Difficulty changes over time for a given location in Keyword Explorer’s Overview. The graph shows monthly averages starting from May 2021. Try now

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(2023-09-28) Redesigned keyword clusters >  Instantly group thousands of keywords into clusters either by the parent topic they share, or by semantically related terms. Note: Our keyword clustering is instant – no need to upload a list of keywords and wait for them to be processed and organized. More / Try now

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(2023-07-20) Search volume chart default period > You can now adjust the default trend period for the search volume chart of your target keyword to last year, the last 2 years, or to all time.  Try now

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(2023-07-11) Search volume sparklines > All keyword ideas reports now feature sparklines that show changes in search volume over the past 12 months. This should give you a great overview of search volume trends at a glance. Try now

Scan your website for 140+ SEO issues and get recommendations on how to fix them.

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(2023-11-10) Access control features > Before, any workspace user or guest could modify Site Audit issues for the entire workspace. This led to a lot of back-and-forth issues where users would turn off important issues for all projects. With the new access control features, this won’t happen anymore. More

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(2023-09-15) Filter by changes in fields > Filter crawl results by changes in fields, either by numbers or by percentages. This opens up a bunch of use cases, like filtering for pages that saw an organic traffic decrease of at least 10%. More

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(2023-09-14) Visualize hreflang issues with hreflang link graphs > Open the URL details panel of a page and click on the Hreflangs tab to see its whole hreflang cluster. Errors with pages and links are highlighted in red, which lets you quickly spot which link is missing – or was added by mistake. More

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(2023-09-11) 190+ structured data validation issues against Google’s guidelines > Site Audit now supports structured data validation against 190 rules listed in Google’s guidelines (in addition to schema.org guidelines) like recipes, product carousels, local businesses, and so on. More

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(2023-08-18) New Core Web Vital Metric: INP > We’ve added the Interaction to Next Paint (INP) metric under the Performance chart. This will officially replace First Input Delay as a new Core Web Vitals metric starting March 2024. To find pages in your crawl with a poor INP score, go to Page Explorer, click on Columns, type in “INP”, then check all INP-related columns. More

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(2023-07-26) Changes to robots.txt file > We now notify you about changes in your robots.txt file. Go to the Page source column, click on “View changes”, and you’ll see a comparison between the file’s current and previous content. From here, you can make sure nothing was disallowed or allowed by mistake. More

Monitor keyword rankings on desktop and mobile for 190 locations.

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(2023-12-13) Overview 2.0 (beta) > First, the position history chart now shows the history of all ranking URLs, as well as Ahrefs and Google updates. Second, the keyword filter is now the same as Site Explorer’s and supports multiple rules and conditions. Third, position and traffic changes now have dedicated columns. Finally, the URL column now shows the number of ranking URLs. More

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(2023-11-06) GSC Keywords report > See Google Search Console data for keywords right in Rank Tracker. This initial release provides basic filtering and shows data for the web search type only.

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(2023-11-04) Looker connector: Filter by exact keyword > Reproduce the keyword positions history chart directly in Looker Studio with the new config parameter called “Keyword is”. More

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(2023-10-18) Default device for projects > You can now choose the default ranking to display (either desktop or mobile) from each project’s settings. Settings are stored per user, and not by workspace.

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(2023-07-28) GSC Overview report > This report lets you analyze your Google Search Console property and shows you the distribution of clicks to impressions and CTR by position. You’ll also see “clicks from anonymized queries”, which are clicks hidden by Google to protect its users’ privacy. This helps paint a more accurate picture of your actual clicks.

Research top-performing content ideas and find thousands of link opportunities from over 14.4 billion pages.

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(2023-07-31) Custom filters > You can now save combinations of filters as presets and access them with one click. All top-level filters are supported, while created presets are saved per user and not shared across the workspace. Try now

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(2023-07-07)  Filters on Content Explorer landing page > We’ve added all primary filters to the landing page of Content Explorer. This means that you can now apply all the filters you’d like in your initial search. Try now

Analyze competitors’ websites compared to yours in terms of keywords, referring domains and referring pages.

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(2023-11-01) Link Intersect 2.0 > This tool shows you who’s linking to one or more targets, but not others. For example, to see who’s linking to your competitors, but not to you, make sure you’re in show referring domains or pages mode, then enter your domain in the top section and add a few competing websites in the bottom section. More / Try now

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(2023-07-15) Content Gap 2.0 > This tool shows you keywords that your competitors rank for but you don’t, which can reveal gaps in your content coverage and strategy. Content Gap will show you the keywords that at least one of your competitors ranks for in the top 10, but where your blog doesn’t in the top 100. More / Try now

Updates not related to a specific tool, but that are equally interesting and helpful.

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(2023-12-11) Top Websites > Top Websites is a list of top-ranking websites sorted by organic traffic. Each website has its own individual page listing some core search traffic and backlinks metrics. This data is updated monthly.

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(2023-12-05) New IP addresses > If you’re running a crawl with Site Audit and getting an error like this, please make sure to whitelist all our IP addresses so we can crawl your site and complete your audit.  Full list of IP ranges / IP ranges help article

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(2023-07-11) Set user limits in bulk > From Account settings, you can now select multiple users and edit their credit usage limits in bulk. This helps you allocate credits more efficiently when additional ones are shared from the common workspace pool. Try now

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(2023-07-07) New AI-powered writing tools > We’ve released a bunch of free AI-powered writing tools which will get your writing off to a fantastic start. Each tool specializes in a single task, from paraphrasing any chunk of text to generating meta descriptions for your pages. They all use ChatGPT’s API. Try now

Features exclusive to our Enterprise plan that scale well with teams and improve user management, research and reporting capabilities.

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(ongoing updates) APIv3 > APIv3 lets you pull data from your Ahrefs workspace to create custom integrations and automations, making for super flexible reporting and easy performance analysis. Currently, APIv3 allows you to pull a big range of data from the Site Explorer, Keywords Explorer and SERP Overview endpoints. More

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(2023-10-02) Audit log > The Audit log makes it easier to track credit usage by tool or by user across your Enterprise workspace. If your workspace has more than 20 users, it will show the top 20 and group the rest into a bucket labeled “Other”. Try now

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(2022-11-17) SSO > Single sign-on (SSO) features increase the security of our platform and make it much easier to manage user access across large teams for Enterprise plans. Also exclusive to Enterprise plans is System for Cross-domain Identity Management (SCIM) user provisioning – another feature built for managing user access across large teams in mind. More